![]() ![]() "We are proud to deepen our support for education across China, and to help create opportunities for young learners in rural communities," he added.įang Jin, secretary general of the foundation, said: "Digitalization is vital for the development of China's education and an important tool to achieve education equity." "Education is in Apple's DNA, and we believe every student should have access to the best tools and resources to learn, create, and contribute to their communities," Cook said. "It was so wonderful hearing about how the past years have changed so much (here) with the introduction of our technology, and how students' engagement have dramatically changed their learning habits," he said.Īlso on Saturday, the tech giant announced an increase in its donation to the China Development Research Foundation to 100 million yuan ($14.5 million) to create growth opportunities for teachers and students across China. Īpple CEO Tim Cook said on Saturday he was impressed by how technology has greatly changed the education sector and narrowed the rural and urban digital divide worldwide, including in China. All our journalism is independent and is in no way influenced by any advertiser or commercial initiative.īy clicking on an affiliate link, you accept that third-party cookies will be set.Tim Cook, CEO of Apple, visits the company's Apple Store in Sanlitun, Beijing on March 24, 2023. This article contains affiliate links, which means we may earn a small commission if a reader clicks through and ![]() Tim Cook might have phrased it differently, and there are plenty of alternatives to Apple Watch as the solution, but it shouldn’t surprise anyone that he’s identified personal inactivity as a selling point for his company’s next big product. Too much sitting down will kill us? That’s a real problem. Thus far, some of the problems being “solved” by smartwatches – from phone-less phoning to our deep, animalistic need for yet another device to beep when someone likes our Instagrammed sandwich – have been fatuous. The first marketing challenge of a new gadget is to convince us that it’s solving a problem. Consider buying (or asking your boss for) a stand-up desk to spend the day on your feet. If you have a desk-based job, remember to get up once an hour for a stretch and a stroll, or set an alarm on your smartphone (or – gasp! – your non-smart watch) to remind you.ĭrink so much water you have to go to the loo regularly. Of course, you don’t need a $349 smartwatch to tackle this problem. So, “sitting is the new cancer”? “Over-sedentary lifestyles are contributing to lots of deaths” would be a less controversial way of putting it, even if it makes for a slightly less punchy headline. The WHO also claims that even in 2008, around 31% of adults weren’t active enough. In January 2015, a new review of 47 studies backed up that conclusion, citing increased risk of heart disease, cancer and Type 2 diabetes as being linked to sitting down too much – again, regardless of other physical activity.įinally, the World Health Organization claims that physical inactivity is “the fourth leading risk factor for global mortality” – behind high blood pressure, tobacco use and high blood glucose, since you ask – causing an estimated 3.2m deaths a year. loafing about on the sofa) suggested “raised mortality and CVD (cardiovascular disease) risk regardless of physical activity participation”. The previous year, research published by the American College of Cardiology focusing on “screen-based entertainment time” (i.e. For example, a 2012 study of the links between sedentary behaviour and various health problems, which has been regularly quoted since.īased on research involving almost 800,000 people, it suggested that people who spent the most time sitting or lying down while awake had a 112% increase in the risk of diabetes a 147% increase in “cardiovascular events” – including heart attacks – and a 90% increase in death due to those events. There are certainly a lot of doctors thinking (and writing) about that. ![]() The issue, in both cases, is the health risks of an over-sedentary lifestyle. Cook’s point might be better understood by comparing like for like: “sitting is the new smoking” or “heart disease is the new cancer” for example – although the latter could still cause offence. One problem with the phrase “sitting is the new cancer” is that it compares an action (sitting) to a disease (cancer). He won’t have used the word lightly, so what was he getting at? Cancer is still the same cancer that it has always been, and many people with personal experience of it will bridle at language describing it like an out-of-date fashion trend.īear in mind, though, that Cook is one of those people: he watched his colleague and friend Steve Jobs battle with and ultimately succumb to pancreatic cancer in 2011. Is sitting really the new cancer, though? On one level, obviously not. ![]()
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